The Institute of Beauty and Wellness
1. General Information
Reviews
The Institute of Beauty and Wellness is widely regarded as a premier destination for students pursuing careers in cosmetology, esthiology, massage therapy, and wellness-related professions. Reviews frequently highlight the school’s modern facilities, professional atmosphere, and strong alignment with the Aveda network, which provides students with access to globally recognized products and industry practices. Students appreciate the hands-on learning environment, which includes working with real clients in supervised clinic settings, helping them develop confidence and practical expertise. Many reviews also mention the supportive instructors who bring deep professional experience to the classroom and actively mentor students as they progress. The curriculum, which blends theory, technique, and business training, is consistently praised for preparing graduates to enter the workforce with a competitive edge. While some reviewers note that the programs can be fast-paced and require strong time management, most acknowledge that this intensity is beneficial for real-world readiness. The institution also receives positive feedback for its commitment to ethical beauty practices, environmental responsibility, and community involvement. Overall, The Institute of Beauty and Wellness maintains a strong reputation for quality education, professional development, and student satisfaction, making it a top choice for those pursuing careers in the beauty and wellness industry.
Contact Informations
Address: 327 East St. Paul Avenue, Milwaukee, WI 53202
Phone Number: (414) 227-2889
Email Address: info@ibw.edu
School Facts
| Category | Details |
|---|---|
| Founding Year | 1994 |
| Motto | “Where Beauty Meets Wellness” |
| School Type | Private Beauty and Wellness Institute |
| Affiliation | Aveda Network |
| Campus Location | Milwaukee, Wisconsin |
The Institute of Beauty and Wellness Rankings
| Ranking Category | Position |
|---|---|
| U.S. Cosmetology Schools | Top 100 |
| Esthiology Programs | Top 50 |
| Wellness & Massage Institutes | Top 75 |
2. The Institute of Beauty and Wellness Academics
The Institute of Beauty and Wellness Faculties / Departments
- Cosmetology Department
- Esthiology Department
- Massage Therapy Department
- Barbering Department
- Manicuring / Nail Technology
- Ayurveda & Wellness Programs
- Instructor Training Department
The Institute of Beauty and Wellness Courses Offered and Programs / Majors
- Cosmetology Program
- Esthiology Program
- Massage Therapy Program
- Barbering Program
- Nail Technology / Manicuring
- Advanced Makeup Artistry
- Spa and Wellness Therapy
- Ayurveda Esthetics
- Instructor / Educator Training
Online Courses / Online Learning
The Institute of Beauty and Wellness offers selective online and hybrid learning opportunities designed to make beauty and wellness education more accessible while still maintaining the hands-on requirements essential to these fields. Online components typically include theory-based coursework, such as anatomy, product knowledge, business skills, and foundational wellness concepts. These remote modules allow students to study at their own pace while balancing work or personal commitments. Hybrid learning may include virtual lectures, interactive assignments, video demonstrations, and virtual discussions with instructors. However, because beauty and wellness professions depend heavily on technique and physical practice, students are required to complete lab hours, demonstrations, and hands-on assessments on campus. Online learning enhances the flexibility of the programs without compromising the integrity of professional training. The institute also offers digital resources such as online libraries, career development webinars, and virtual support meetings to ensure students have continuous access to academic support.
Degrees / Summer School
The Institute of Beauty and Wellness does not award traditional academic degrees but instead offers state-recognized diplomas, certificates, and licensure-preparation programs. While there is no standard summer school, programs operate year-round with multiple start dates, allowing students to begin their training during summer months or accelerate their progress depending on their availability and goals.
Average Test Scores
| Test Type | Average Score |
|---|---|
| SAT | Not Required |
| ACT | Not Required |
| GED (If Applicable) | Pass Required |
| Practical Skills Tests | Program-Specific |
Retention and Graduation Rates
Retention and graduation rates at The Institute of Beauty and Wellness are considered strong for a hands-on professional school, reflecting both student satisfaction and the practical nature of the programs offered. Many students are highly motivated due to their passion for cosmetology, esthetics, and wellness, which contributes to high engagement and successful program completion. Programs with intensive training schedules, such as cosmetology and esthiology, report stable graduation outcomes as students remain committed to completing their hands-on hours and licensure preparation. The institute’s structured curriculum, experienced instructors, and ongoing academic support help students stay on track even when balancing personal or employment responsibilities. Overall, graduation rates remain competitive within the beauty and wellness education field and reflect the institution’s commitment to student success.
3. The Institute of Beauty and Wellness Admissions
GPA Range and SAT / ACT Range
The Institute of Beauty and Wellness does not require SAT or ACT scores for admission. Instead, candidates must demonstrate proof of high school completion or GED equivalence. While GPA is not a primary deciding factor, applicants should have a minimum GPA around 2.0 or higher to show academic readiness. Admissions decisions rely more heavily on commitment, interest in the beauty and wellness field, and completion of program-specific requirements.
The Institute of Beauty and Wellness Acceptance Rate
| Category | Rate |
|---|---|
| Overall Acceptance Rate | Approximately 75–85% |
| Competitive Programs | Varies by cohort |
The Institute of Beauty and Wellness Application Requirements
The Institute of Beauty and Wellness strives to create an admissions process that is welcoming, transparent, and supportive for individuals seeking a career in cosmetology, esthiology, or wellness. Applicants must submit proof of high school graduation or GED completion, provide government-issued identification, and complete an admissions interview to discuss their goals and program expectations. Some programs may require a brief written statement or questionnaire to evaluate motivation and readiness for hands-on training. During the application process, prospective students learn about program structures, scheduling options, and licensure requirements. The admissions team also provides guidance on financial aid, tuition planning, and upcoming start dates. The goal is to ensure that each applicant understands the demands of their chosen program and feels confident beginning their educational journey. This supportive process helps maintain a positive match between students and the training environment, increasing long-term success and career preparation.
Enrollment
Enrollment is available year-round with multiple start dates. This flexible structure allows students to begin their program at a time that suits their personal schedule and training goals.
Application Process
- Submit an inquiry or contact admissions
- Attend an information session or campus tour
- Complete the admissions interview
- Provide required documentation (ID, transcripts/GED, forms)
- Discuss financial aid options
- Review and sign enrollment agreements
- Receive program start date and orientation details
The Institute of Beauty and Wellness Application Deadlines / Important Dates
| Term | Deadline |
|---|---|
| Winter | Rolling Admissions |
| Spring | Rolling Admissions |
| Summer | Rolling Admissions |
| Fall | Rolling Admissions |
Essay Prompt
While not always required, applicants may be asked: “Why do you want to pursue a career in beauty, esthetics, or wellness, and how do you envision making an impact in the industry?”
The Institute of Beauty and Wellness Scholarships
Scholarship options include institutional awards, Aveda network opportunities, need-based support, and external beauty-industry scholarships. Some scholarships consider academic performance, artistic ability, community service, or personal background.
The Institute of Beauty and Wellness Tuition Fees (Costs)
| Program | Tuition Range |
|---|---|
| Cosmetology | $18,000–$22,000 |
| Esthiology | $13,000–$16,000 |
| Massage Therapy | $12,000–$15,000 |
| Nail Technology | $5,000–$7,500 |
| Barbering | $15,000–$18,000 |
4. Student Profile and Demographics – The Institute of Beauty and Wellness
Student Demographics
The Institute of Beauty and Wellness enrolls a diverse group of students who share a passion for creative careers in beauty and wellness. While the beauty industry traditionally attracts a higher percentage of female students, the institute also welcomes a growing number of male students, especially in barbering, massage therapy, and wellness programs. Age demographics range widely from recent high school graduates to adults in their 30s, 40s, and even 50s who are pursuing a career change or developing new professional skills. Racial and ethnic diversity is well-represented, reflecting local community demographics and the inclusive nature of the beauty and wellness professions. This variety of backgrounds enriches the learning environment by encouraging cultural exchange, collaboration, and exposure to different aesthetic styles and traditions. The institute strives to create an atmosphere where all students feel supported and empowered to succeed.
Low-Income Students / Students with Disabilities
The Institute of Beauty and Wellness provides several resources to support low-income students, including financial aid counseling, assistance applying for federal grants, and scholarship opportunities designed to reduce educational barriers. Students with disabilities receive accommodations tailored to their needs, such as extended testing time, adaptive equipment, or modified instructional methods. The campus is designed to be physically accessible and compliant with disability standards, and staff members work closely with students to ensure that their learning environment is supportive and inclusive.
Student Body
| Category | Estimate |
|---|---|
| Total Students | ~250–450 |
| Full-Time Students | Majority |
| International Students | Limited |
| Adult Learners | High Percentage |
University Diversity
The Institute of Beauty and Wellness values diversity as a core component of its educational mission, understanding that the beauty and wellness industries thrive on creativity, cultural expression, and personalized care. The student body reflects a broad mix of genders, ages, ethnicities, and socioeconomic backgrounds, contributing to a dynamic and vibrant campus culture. Diversity is also evident in the stylistic perspectives students bring to the classroom and clinic, from global beauty traditions to contemporary trends. Faculty and staff emphasize the importance of cultural sensitivity, particularly in esthetics and wellness programs, where understanding diverse skin types, hair textures, and cultural practices is essential. Through inclusive curriculum design, open dialogue, and opportunities to engage with clients from various backgrounds, the institute fosters an environment where difference is celebrated and learning is enriched.
Average Earnings
Graduates of The Institute of Beauty and Wellness often experience improved earnings as they enter beauty and wellness careers that offer strong income potential, especially for individuals who continue to develop their skills and build loyal client bases. Earnings vary based on location, specialization, and work setting, with many graduates starting their careers in salons, spas, wellness centers, and independent practice environments. Cosmetology and esthetics graduates may increase their earning potential through advanced certifications, specialty services, or commission-based pay structures, while massage therapy graduates often benefit from flexible schedules and opportunities for private clientele. Over time, professionals who pursue entrepreneurship, open their own studios, or advance through Aveda’s network may experience significant financial growth. The institute’s emphasis on business training and client management prepares students to navigate the financial aspects of their chosen careers confidently.
Graduation Rate
Graduation rates are strong across most programs, with motivated students completing their clock-hour requirements and progressing successfully through hands-on clinical training.
5. The Institute of Beauty and Wellness Faculty and Staff
Teachers and Staff
The Institute of Beauty and Wellness employs highly trained instructors and staff who bring extensive professional experience to their roles. Teachers include licensed cosmetologists, estheticians, massage therapists, barbers, and wellness practitioners who have spent years refining their craft. Support staff assist students with academic planning, financial aid, career placement, and day-to-day program coordination.
Faculty Profiles
Faculty members at the institute are recognized for their expertise in advanced beauty and wellness techniques, commitment to ongoing education, and ability to mentor students through hands-on instruction. Many have industry accomplishments such as salon leadership roles, professional certifications, advanced Aveda training, and participation in national beauty events or competitions. Their professional backgrounds enrich the classroom experience and prepare students for real-world success.
6. The Institute of Beauty and Wellness Campus and Student Life
Campus Life / Housing
The Institute of Beauty and Wellness offers a modern and professional campus environment equipped with Aveda-branded facilities, student salons, esthetics rooms, massage therapy clinics, and interactive classrooms. Although the school does not offer on-campus housing, it assists students in exploring nearby apartments and housing options to accommodate commuting and long-term stays. Campus culture is collaborative, creative, and community-oriented, with many opportunities for students to participate in events, workshops, and beauty-related activities.
Transportation
Located in downtown Milwaukee, the campus is highly accessible by public transportation, including bus lines and nearby parking options for students who commute by car. The city’s transit system provides reliable access for those traveling from surrounding neighborhoods. The campus is designed for safe and easy navigation, with accessible entrances and mobility-friendly facilities.
Job Openings
The Institute of Beauty and Wellness regularly offers employment opportunities for instructors, administrative staff, admissions representatives, and support personnel. Job postings often include roles in cosmetology instruction, esthiology education, massage therapy programs, and student services.